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Tool Update 1 min read

How Zapier transformed core marketing processes with ChatGPT Work

Source: OpenAI Blog
August 10, 2026 · 1mo ago
Visual for How Zapier transformed core marketing processes with ChatGPT Work

Summary

The enterprise marketing team at Zapier uses ChatGPT Work to reduce the number of drop-offs in its lead funnel, build campaign assets, and automate reporting.

Why It Matters

Framework and tool updates directly impact developer productivity. Staying current with major releases helps engineering teams leverage performance improvements, new APIs, and security patches before they become blockers.

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